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What is targeting?

Audience targeting refers to the practice of identifying and targeting specific groups of consumers within a larger market. This can be done for a variety of purposes, such as to increase the effectiveness of advertising campaigns, to better understand customer behavior, or to tailor products or services to specific segments of the market. Audience targeting can be based on a wide range of factors, such as demographics, location, interests, and behavior. It is often used in digital marketing, where it can be accomplished through the use of cookies, retargeting, and other technologies.

Which are the elements upon which targeting is decided

Targeting is typically based on a variety of factors, including demographics (such as age, gender, income, education, location), interests and behaviors, and other characteristics that may be relevant to the product or service being advertised.

Some examples of elements that are often used in targeting include:

Demographics: Age, gender, income, education, occupation, location

Interests and behaviors: Purchase history, online activity, hobbies, lifestyle

Psychographic characteristics: Personality, values, attitudes, interests

Contextual factors: Time of day, location, device type

The specific elements that are used for targeting will depend on the goals of the advertising campaign and the characteristics of the target audience.

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