As the name implies, lead generation is the process of creating consumer interest in your products or services by attracting leads (potential customers) into a marketing software system with the goal of nurturing them through the purchasing process until they become actual customers. If you generate a lead, you will be able to orient them to your offerings and begin the process of converting them into a customer once you have informed them of them.
In marketing, the “Five Ws” are five questions that can help to guide your strategy and ensure that you are targeting the right audience with the right message at the right time and place.
A unique selling proposition (USP) is a specific feature or benefit that distinguishes a product or service from its competitors.
Social media marketing is the process of using social media platforms to promote a product or service.
SWOT stands for Strengths, Weaknesses, Opportunities, and Threats, and it is a tool for identifying a company’s strengths, weaknesses, opportunities, and threats.
An omnichannel marketing strategy will involve both physical and digital channels (such as stores and websites).
All these marketing actions that companies use to reach out to customers or prospects in order to engage with a product / service.
Get updates on special events and receive marketing tips every second week