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About us
About Elysian Fields

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Cyber Security

Climate Tech & Sustainability

Deep Tech

Artificial Intelligence

Services and SaaS
Elysian Fields had a robust process which made the process feel seamless, plus their ability to take feedback from both internal and external audiences and translate into meaningful positioning was exceptional.

Chris Downs

Marketing Director, Ampd, energy data platform (Hong Kong)

They’re able to pull existing insights out of the team and compile everything in a very coherent and clear way. It’s very cool - like magic.

Todd Larsen

Co-Founder, Technical Leaders

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SWOT analysis

Tags: marketing

Home » Glossary » S » SWOT analysis

What is SWOT analysis

SWOT stands for Strengths, Weaknesses, Opportunities, and Threats, and it is a tool for identifying a company’s strengths, weaknesses, opportunities, and threats. It is an important part of strategic planning and decision-making to develop a fuller awareness of the situation in order to make better strategic decisions. Developing a SWOT analysis allows you to identify the strengths, weaknesses, opportunities and threats within your organization, as well as broader opportunities and threats that may affect your organization.

Related terms (by category)

Who, What, When, Where, Why in marketing

In marketing, the “Five Ws” are five questions that can help to guide your strategy and ensure that you are targeting the right audience with the right message at the right time and place.

USP

A unique selling proposition (USP) is a specific feature or benefit that distinguishes a product or service from its competitors.

Social media marketing

Social media marketing is the process of using social media platforms to promote a product or service.

Omni-channel marketing

An omnichannel marketing strategy will involve both physical and digital channels (such as stores and websites).

Outbound Marketing

All these marketing actions that companies use to reach out to customers or prospects in order to engage with a product / service.

Online Marketing

Online marketing uses all the latest technologies (social media, SEO, online ads, email marketing, etc), it is much more interactive and measurable.

Related terms (by alphabet)

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